For decades, families across south-central Wisconsin have trusted one name when it comes to buying and servicing vehicles. Don Larson Auto Group in Baraboo is a family-owned dealership group with deep roots in the community and a history of putting customers first. Recognized as South Central's Best of the Best in 2023, our team here has earned its reputation through honest conversations, transparent pricing and a no-gimmick approach to every transaction.
What makes this the right place to buy your new Ford, Chevy or GMC? It comes down to real differentiators you can see, feel and verify -- from the way our sales team treats your time to the service options that keep you on the road long after you drive off the lot.
Don Larson Auto Group Highlights & Offerings
- Family-owned dealerships with a documented history
- Quick, no-gimmick sales experience
- South Central's Best of the Best, 2023
- EV sales with on-site charging infrastructure
- Loaner vehicles and shuttle service
- Vehicle pick-up and drop-off for service
- Mobile service available
- Active community sponsor -- county fair, local sports, cancer benefits, Dollars for Scholars
What Don Larson Customers Are Saying
Real reviews from real customers tell the story better than any sales pitch ever could.
Sales: "Worked with our salesperson. He made everything super easy as I travelled from out of state for my purchase. He was very honest and helpful about the truck before I arrived. I will check with them for my next purchase.
Sales: "Michael S. is the guy who you would like to do business with. I visited there first time since I needed some help buying a used car from a private seller. He went above and beyond by helping me decide which car I should avoid by printing CARFAXs for me and gave me an honest evaluation on the listings. I would definitely go back to do business with him if I come across any future car buying. Highly recommend!
Service: "I brought my vehicle in for a fluid leak. I was met by the service advisor immediately. He listened to my concern and checked my vehicle for any body damage... Not only did the service advisor keep me up to date, found an additional concern, got it approved and gave me a completion date when my truck would be ready. I was a GM service adviser, aftersales, parts and service manager and mechanic for over 25 years. It's nice to work with a professional like him.
Service: "I used Don Larson's new mobile service last week for a recall on my Ford Bronco Sport. Not having to make an appointment and go to our dealerships was nice. They came to me! The service technician had great communication and was on time. You can even track your appointment status on your personal consumer portal link that is texted to you. The new service truck looked high tech and top notch. The technician was a pleasure to work with. I would highly recommend this service!
Your Trusted Baraboo Car Dealerships
Community involvement is not a line item on a marketing plan here, it's part of the fabric of the business. From sponsoring the Sauk County Fair and local youth sports teams to supporting cancer benefits and the Dollars for Scholars golf outing, our team gives back to the same neighborhoods that have supported them for years. That sense of responsibility extends to every customer interaction, whether you are browsing used cars for sale on a Saturday afternoon or scheduling auto service.
Drivers near Reedsburg, Wisconsin Dells and Portage count on our dealerships because the experience is consistent: fair pricing, honest guidance and service options like loaners, shuttle rides and pick-up and drop-off that respect your schedule. Ready to see the difference a family-owned operation makes? Contact our team to get started!
Don Larson Auto Group FAQs
What makes Don Larson Auto Group different from other dealerships in the Baraboo area?
We're a family-owned operation with a long, documented history in south-central Wisconsin -- not a corporate chain cycling through management teams. Our sales process is built around speed and transparency with no gimmicks, and our dealerships were named South Central's Best of the Best in 2023. Community involvement, from county fair sponsorships to local cancer benefits, reflects a genuine investment in the area.
Does Don Larson Auto Group sell electric vehicles?
Yes, our dealerships sell EVs and maintain on-site charging infrastructure to support them. Our sales team can walk you through available models, charging logistics and any applicable incentives so you can make an informed decision.
How does the service department accommodate busy schedules?
Several convenience options are available, including loaner vehicles, a shuttle service and vehicle pick-up and drop-off. Our dealerships also offer a mobile service option, meaning a technician can come to your location for certain repairs and recalls, saving you a trip entirely.