
Don Larson Auto Group Customer Reviews
For decades, our family-owned car dealerships have earned the trust of drivers across South-Central Wisconsin. Don Larson Auto Group in Baraboo has built its reputation on a no-gimmicks approach to sales, deep community involvement and a service department staffed by experienced professionals. Recognized as South Central's Best of the Best in 2023, we continue to set the standard for what a hometown car-buying experience should look like.
See what local drivers are saying about their experiences at our Baraboo Ford and Chevy dealers, then come find out for yourself why so many customers keep coming back.

What Baraboo Drivers Are Saying About Don Larson Auto Group
"I brought my vehicle in for a fluid leak. I was met by the service advisor immediately. He listened to my concern and checked my vehicle for any body damage... Not only did the service advisor keep me up to date, found an additional concern, got it approved and gave me a completion date when my truck would be ready. I was a GM service adviser, aftersales, parts and service manager and mechanic for over 25 years. It's nice to work with a professional like him."
- Hal P. (Google Review)
"We were looking to replace our 20-year-old pickup -- it had seen better days. We had stopped at a couple of other local dealerships earlier but didn't see anything that we liked or that was in our price range. Our last stop for the day was at Don Larson outside Baraboo... When we told our salesperson about how much we liked that particular Ford F150 he got it out for us and let my wife and I take it for a drive -- we both loved it and knew that was the one we wanted! We then sat down and asked him to do his magic with the numbers so it would meet what we had for a budget and he made it work -- it is now sitting in our driveway. Our salesperson was the most sincere, non-pushy, pleasant car salesman I've ever dealt with. I would recommend him to anyone."
- Bradley K. (Google Review)
"I used Don Larson's new mobile service last week for a recall on my Ford Bronco Sport. Not having to make an appointment and go to the dealership was nice. They came to me! The service technician had great communication and was on time. You can even track your appointment status on your personal consumer portal link that is texted to you. The new service truck looked high tech and top notch. The technician was a pleasure to work with. I would highly recommend this service!"
- J P. (Google Review)
"Our salesperson was amazing. My husband and I were purchasing our first car ever, and we had a bad experience with a salesman in Madison. He never pressured us, and truly wanted to work with us and get us a car that fit our needs. Grateful to have had him as our salesman!"
- Ashley K. (Google Review)
"Excellent!!!! My husband and I are traveling and needed a few things done to our Suburban, they accommodated us, our dog, and took care of all the things that needed attention with our vehicle. Thank you, to your entire crew who made us feel like family being so far away from home (Rhode Island)!"
- Melissa D. (Google Review)
"I visited there for the first time since I needed some help buying a used car from a private seller. Our team member went above and beyond by helping me decide which car I should avoid by printing CARFAX reports for me and gave me an honest evaluation on the listings. I would definitely go back to do business with him if I come across any future car buying. Highly recommend!"
- Jason. (Google Review)
"Worked with our salesperson. He made everything super easy as I travelled from out of state for my purchase. He was very honest and helpful about the truck before I arrived. I will check with them for my next purchase."
- Larry. (Google Review)
"I worked with our salesperson and he went above and beyond to make sure the used vehicle I was looking at was what I wanted before driving 2 hours. They are very easy to work with without being pressured. Would definitely recommend Don Larson 5 stars."
- Gail F. (Google Review)

Why Buy a Car from Don Larson Auto Group
From trucks and SUVs to sedans and EVs, the new car inventory at Don Larson Auto Group covers every segment and budget. A wide selection of used cars for sale gives shoppers visiting from Reedsburg and Wisconsin Dells even more options. Our sales team prides itself on delivering a quick and pressure-free buying experience, working with each customer's budget rather than pushing unnecessary add-ons. Drivers who travel from out of state regularly praise the transparency they receive before ever stepping on the lot.
Community roots run deep here. Don Larson Auto Group sponsors everything from the Sauk County Fair and local sports teams to cancer benefits and the Dollars for Scholars golf outing. That same care carries over to our auto service centers, where customers have access to loaner vehicles, shuttle service and pick-up/drop-off options designed to keep life moving. A mobile service van even brings recall and maintenance work directly to your driveway, making the car-ownership experience easier than ever.
Share Your Don Larson Auto Group Experience!
Real feedback from real customers helps families across South-Central Wisconsin make confident decisions about where to buy and service their vehicles. If your experience at Don Larson Auto Group left an impression, consider leaving a Google review to help other local drivers find a dealership they can trust. Every review, whether about sales or service, makes a difference.
Have questions about available inventory, financing options or scheduling a service appointment? Contact Don Larson Auto Group and a team member will be happy to assist. The same honest, no-pressure approach customers describe in their car dealership reviews is exactly what you can expect from the very first conversation.
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