Don Larson

Family-owned and rooted in Baraboo for generations, Don Larson Auto Group operates three dealerships across two locations in the heart of Wisconsin. Bringing Chevrolet, Buick, GMC and Ford under one trusted local name, our accolades reflect what neighbors here already know about our mission and values: we put people first, skip the gimmicks, and make the path from browsing to driving as smooth as possible.  

Three stores mean more inventory, more brands and more ways to match the right vehicle to the right driver, whether they're upgrading a daily commuter or finding a capable truck for Wisconsin winters. Shoppers from Portage, Reedsburg and Wisconsin Dells have made the drive to Baraboo for a reason.

Our used cars for sale in Baraboo receive the same attention to quality that defines the new car side of the business. Each used unit goes through a thorough inspection process before it reaches the lot, giving buyers confidence that they are getting a vehicle that has been properly evaluated. Apply for auto financing in Wisconsin knowing we'll work to get you the best rate possible!

Keeping our Wisconsin dealerships running at a high level requires a service operation built for consistency and expertise. The factory-trained technicians across the Don Larson Auto Group locations are equipped to handle everything from routine maintenance to complex repairs on Chevy, Buick, GMC and Ford vehicles. We also service electric vehicles, with EV-certified technicians and internal charging infrastructure in place, so you can schedule auto service in Baraboo with us no matter what you drive!

Convenience is built into the service experience here. Loaner vehicles and a complimentary shuttle service are available so your appointment does not have to disrupt the rest of the day. For customers who require OEM components or accessories, you'll find we make it easy to order auto parts online and get exactly what you need.